I assume you somehow stumbled on my digital abode and you might be wondering what is this blog about or more importantly, where do I start? Worry not, below you will find an excerpt of some of my most popular work and a preview of my collection. That will give you a pretty good idea about the kind of content you can expect here. So, read on!
A Primer on Disruptive Products – Everyone wants to work on products that are disruptive. But, what makes a product disruptive – is it the design, the underlying tech, the market in which it operates? How do you identify a disruptive product or what characteristics can you expect? Read on to find out.
We Don’t Sell Saddles Here – Amazing story of the initial launch days of Slack. It would help you understand how to build a product that users actually want and how to market your product by selling the innovation. Understand how startups can define their own market and why execution matters so much. Favorite quote – “Life is too short to do mediocre work and is definitely too short to build shitty things, so why the fuck else would you even want to be alive but to do things as well as you can.”
Why You Don’t Need Design Like Apple – A controversial take on authenticity vs beauty from a design point of view. Apple has influenced the design of almost everything related to software and product design. The focus on design has done us all good, but this visual polish has a cost – blinding us from focusing on the most important part of the message: the story. Telling a good story, whether that’s through email, film or any medium, creates a connection. And it’s this connection that leads to attention, which leads to trust, which leads to sales. Making something pretty is fine, just make sure this beauty is paired with substance because beauty alone won’t be enough.
The Crossroads of Should and Must – This is a story about two roads — Should and Must. It’s a pep talk for anyone who’s chosen Should for far too long — months, years, maybe a lifetime — and feels like it’s about time they gave Must a shot.
People Don’t Buy Products, They Buy Better Versions of Themselves – Story about how brands market their product by selling you a better version of yourself while using their product – the most famous example being that of an iPod: 1000 songs in your pocket. Helps you understand clever marketing that focuses on benefits rather than the features.